CASE STUDY: WILLIAM ROSS
UX STRATEGY / UI DESIGN / WEB DEVELOPMENT
Composer William Ross is at the head of one of the leading music production studios in the film industry. ActiveColor partnered with Mr. Ross to build a UX driven creative website that highlights the studio’s capabilities tastefully without overstating or overselling their achievements.
While UX should be the focus of any site, film composers are more technically savvy and attuned to it than most. Early on in the project we decided that user experience would be a primary component in the construction of the site. After we created user personas, we conducted comparative & competitive analyses as well as card sorting exercises with a group of potential users. As this research evolved, we created wireframes and user flows using a minimal, yet sophisticated user interface design system that highlighted the brand while maintaining a sense of elegance and class.
The new website features a minimal, yet sophisticated user interface design system, giving the website a custom touch that is the trademark of Mr. Ross' work in music.