UX/UI design & website for a world renowned music studio
Momentum, led by composer William Ross, is one of the leading music production studios in the film industry. ActiveColor partnered with Momentum to build a UX driven and creative website that highlights the studio’s capabilities tastefully without overstating or overselling their achievements.
We created a minimal, yet sophisticated user interface design system that incorporated an angled visual element from the logo to various components throughout the site, giving the website a custom touch that is essential to Momentum's brand.
While UX should be the focus of any site, film composers are more technically savvy and attuned to it than most. Early on in the project we decided that user experience would be a primary component in the construction of Momentum's site. After we created user personas, we conducted comparative & competitive analyses as well as card sorting exercises with a group of potential users. As this research evolved, we created wireframes and user flows using a minimal, yet sophisticated user interface design system that highlighted the brand and people behind it while maintaining a sense of elegance and class.