Branding, UX/UI design & web app for a music startup
Metronome Online is an established and leading online metronome tool, ranking #1 in Google for over 10 years and attracting millions of users to the website every year. The brand wanted to provide additional services beyond the Metronome tool. As a result, a new startup was born - with a need for full branding, visual identity system, and website application to support the new direction.
We drew from several different sources as inspiration for the visual identity system - the rings of the metronome tool, the sounds and equipment of music, and concepts of how the musicians themselves would look to interact with the platform.