CASE STUDY

METRONOME ONLINE

Branding, UX/UI design & web app for a music startup


CHALLENGE

Metronome Online is an established and leading online metronome tool, ranking #1 in Google for over 10 years and attracting millions of users to the website every year. The brand wanted to provide additional services beyond the Metronome tool. As a result, a new startup was born - with a need for full branding, visual identity system, and website application to support the new direction.



We drew from several different sources as inspiration for the visual identity system - the rings of the metronome tool, the sounds and equipment of music, and concepts of how the musicians themselves would look to interact with the platform.



PROCESS

Through brand research and brand exercises, we evolved the strategy for the brand to focus on creating music-related content from a musician's perspective, in addition to continuing to build on the tool and core service of providing a practice tool. With this in mind, we treated the user experience and user interface of the platform as a hybrid between a tech-tool and a news related platform and as such, constructed the interface to provide hyerarchy related to practice and stories.

Process





SOLUTION

Through brand and UX strategy, we were able to create a modern visual identity system and website that reflects the startup mentality of the company, the technical aspects of the tool itself, and the newly added content platform.



Services offered

BRAND STRATEGY
BRAND POSITIONING
BRAND MESSAGING
CONTENT STRATEGY
COPYWRITING
VISUAL IDENTITY
USER EXPERIENCE STRATEGY
USER INTERFACE DESIGN
WEB DEVELOPMENT



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