CASE STUDY

JEI
DESIGN

Branding & website for award winning interior design firm


CHALLENGE

JEI Design is an award winning interior design firm lead by designer Julie Evans and built on a philosophy of creating stunning designs that speak “casual, formal, eclectic, individual”.

JEI Design needed an identity system and accompanying website to visually establish the brand. ActiveColor was asked to create the bridge between the brand and how it is visually represented.




We opted to carefully balance the mission and brand philosophy when creating the visual identity to create a timeless aesthetic and logo, founded in classic typography while intersecting with a slightly eclectic approach.



Process

PROCESS

As we unfolded the essence of the brand and the classic eclectic approach, we used strong, pillar-like type that is treated with an eclectic twist of cut letters, while using the dot of the “i” to create a visual connection in the logo. The website followed suit in terms of being on trend while carefully stylized, individualized, and optimized for a seamless user experience across screens.

Process


SOLUTION

A timeless visual identity system and logo, founded in classic typography while intersecting with a slightly eclectic approach. A beautifully clean website experience.


PROJECT URL
www.jeidesign.com

Project URL


Services offered

Brand Strategy
Visual Identity & Assets
Brand Guidelines
Content Strategy
Responsive Design



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