CASE STUDY

CLIFTON'S
LOS ANGELES

Motion & website for a historic Los Angeles Landmark


CHALLENGE

Clifton’s L.A. has long been a celebrated landmark and revered treasure within the Los Angeles community. Since being purchased, Clifton's has been revitalized and reimagined in a way that celebrates the history of the venue while creating new and imaginative experiences for it’s guests. Almost instantly, we realized there was a wonderful brand story in the idea of making something old new again, and with that in mind, we created a unique and engaging digital presence that defines the brand by incorporating a glorious past into a cutting edge digital present.




PROCESS

An eclectic musician, composer, drummer, thinker. John wanted a Website that will both represent his personality and vision and easily provide visitors with access to information. With a variety of media, projects and news the challenge was to create a seamless user experience that is first and foremost clean, modernist.

Process


Cliftons

Working with the stakeholders, we sought to craft an unorthodox yet functional digital experience utilizing found imagery from the 1920’s and 30’s. We carefully crafted and composed the website by capturing the eclectic and nostalgic feel that is the essence of the Clifton’s brand.

Cliftons

SOLUTION

The result of the project is a unique, eclectic visual experience that hints at the immersive physical experience of the new Clifton's.


PROJECT URL
www.cliftonsla.com



Services offered

BRAND STRATEGY
VISUAL IDENTITY & ASSETS
BRAND GUIDELINES
CONTENT STRATEGY
RESPONSIVE DESIGN




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